The world of Transformers got even more dangerous with the advent of the robot/animal hybrid Beasts. Too powerful for the Decepticons to control it was left to the autobots to hunt them down. We created a campaign that utilised Google maps to novel and exciting effect. Every week there was a new major capital city to visit and a new Beast to search its streets for. Kids from all over Europe and the Middle East joined in, racing online and competing against each other in a bid to prove their nation the greatest hunter of beasts.