Innocent drinks were looking for something beyond the fridge magnet as a premium on packs of their smoothies for kids. After careful consideration it was decided that seeds were the ideal giveaway. Perfect. It fitted the innocent brand ethos, mums would dig it, it gave the kids something to get their hands dirty on and there were a ton of different ones to collect. We developed this spot to alert kids and mums to the free seed phenomenon, and, crucially created a virtual garden online for them to find out all the seeds available, have fun collecting them and plant, water and nurture them. Every time they came back to the site, they could see their plants grow and grow.