Post HFSS, Kellogg have started developing cereal such as Mini Max. We have been with them from the start, creating multi platform, integrated campaigns to pull kids into Max's world and help Mums see he's a good choice for their children. Kellogg wanted kids to engage on line but didn't want them to sit there playing games, or, indeed, spend too long there. We created spots to top and tail the break and an online resource for kids and mums to help them plan a week of fun activities and also pick up some fun 'Top Tips' so they could 'Bring On School' with confidence (and a full belly).

(Bellies being full of HFSS compliant foodstuffs.)

(Obviously)



Here's one of the Tops...

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