We've created many integrated campaigns for LEGO's Star Wars range. More often than not they're good fun to work on, given we're allowed to inject a note of irreverance to proceedings. Traditionally, simplicity works best with these promotions, think up a funny scenario to get kids' imaginations working and drive to a site where kids can play a related game.

Like this one, that garnered some incredible results in terms of competition entries and engagement.  We had to show off the new additions to the toy range - like Jabba, and the new Playsets - like his castle. So, how to do that without resorting to the hard sell? A lovely bit of stop frame using the product itself and a funny idea based on seeing how high you could jump on Jabba's massive, wobbly belly.