The ever popular and significantly odd Lemony Snicket returns with a new bizarre noir thriller series - 'All the Wrong Questions'. The problem the publishers, Egmont, were wrestling with was exactly how to market this series to their audience. We stepped in to help them - bringing the amazing illustrations to life and creating an engaging and mysterious world for kids to get involved with. Every week for four weeks they had a new mystery to solve, based on the novels , along the way they met key characters from the book and learnt about the stories.

The results were encouraging - 10,000 users chose to download the first three chapters of the book. On average, each visitor spent over 5 minutes on the site, over 25000 competition entries were received, 1500 users clicked through to the retailer link.

Here's week one.

 

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