Activision's phenomenally successful Skylanders gaming system for kids, received a boost with the addition of the 'Giants' range. Mystery surrounded the launch, what were they? Who were they? Where are they? Do they even exist? Even the Skylanders themselves were asking these questions. We played on this theme for our integrated promotion, creating a Skylanders news flash featuring  the regular Skylanders speculating on the Giants existence, coupled with grainy shots purporting to be exclusives of the giants in action. The call to action instructed kids to go online and search through our website, following the trail of destruction left by the giants.