XBOX
The Kinect for XBOX. An incredible bit of kit that allows you to use your entire body as a controller for video games. Importantly for XBOX, it allowed them to talk to a wider, more family oriented audience than their core gamer fan base. Over two years we've introduced the Kinect to our audience, with innovative, appointment to view promotional campaigns. Initially we produced 'training' sessions for kids to practise the moves they'll need to be the best at these new games. For the second year we created a live competition and asked kids to tune in Saturday Mornings and 'guess the move' our kids were performing, for a chance to be an immediate winner.
In the week preceding the competition we introduced kids to the moves for each new game with these 'just for fun' practise spots.
Then, come the weekend, it was time to put what they had learned to the test for the chance to win big!
Come noon each saturday, we had a winner!
The site we created was where kids could enter the live competition, and have some fun practising more moves relating to each kinect game.